What is EI-YO?

Welcome to EI-YO, a premium candle brand where home fragrances blend with artistry and legacy. Inspired by the Hairston Family and the charm of Martinsville, Virginia, our reusable vessels and fragrance inserts eliminate wax cleanup, allowing you to enjoy beautifully designed pieces that double as art. Each product is more than just a fragrance; it’s a celebration of the stories and memories that shape our lives.

At EI-YO, we believe in the power of scent to evoke emotions and transport you to places dear to your heart. Our carefully crafted pieces are inspired by nostalgic moments and cherished memories, designed to ignite your own fond recollections. Whether it’s the familiar comfort of a loved one’s home or the enchanting allure of a Virginia summer, our fragrances are meant to resonate deeply with you.

Meet Earlie, the tributee.

EI-YO is a playful twist on E.O., which stands for Earlie Owens, my beloved grandpa. Hailing from the countryside, his name was affectionately pronounced as "ee-yo" by my grandma. He was a coin collector, photographer, caretaker, food canner, gardner, handyman, prankster, and always knew what you liked and bought you 12 versions of it.

Being able to honor him and his legacy through this brand is one of our greatest accomplishments, and is the underlying mission across the board.

Meet Kaila, EI-YO Founder

EI-YO is a heartfelt tribute to my grandfather’s legacy. His small-town spirit, characterized by warmth, inclusivity, and love, inspires every aspect of our brand.

As his granddaughter, I blend his essence with my own to create something truly special. EI-YO is not just a collection of fragrances; it’s a meaningful remembrance, honoring his story and ensuring his memory lives on for generations to come.